EASB soared up to the Top 4 Most Preferred PEI in Singapore 29th November 2012 –
EASB has proven its worth once again!!! Just last week, it won a place as the Top 6th position in the prestigious Enterprise 50 Awards 2012. This time, it scores a hat-trick in the annual JobsCentral Learning Rankings and Survey by being named as the 4th overall Most Preferred Private Education Institute (PEI) in Singapore. At the same time, it has been ranked as offering the 3rd Most Preferred Bachelors and 3rd Most Preferred Post-graduate programmes in Singapore.
EASB's remarkable leap to 4th Position for “Overall Most Preferred Private Education Institute (PEI)” in Singapore confirms its success in focusing student enrolment on the Singapore market.
Over the past two years, EASB has complemented its hugely popular Hospitality & Tourism Management, Business Management, Accountancy, Banking and Finance diploma and degree programmes, with a range of niche programmes that has attracted Singaporeans. Its School of Nursing and Allied Health Sciences has enrolled successive intakes of registered nurses to complete the Post-registration Bachelor of Science in Professional Practice-Nursing degree programme awarded by Queen Margaret University. It has also launched the Cardiff Metropolitian University Bachelor of Science (Hons) in Psychology Studies, and the Aston University Bachelor of Science (Hons) in Medical Bioscience.
At the postgraduate level, EASB offers a comprehensive suite of MBA and MSc programmes in full-time and part-time modes, designed to cater to the specific needs of international and local students with diversifying interests. For example, its MBA programmes from the Heriot Watt University, Edinburgh Business School (EBS) flexibly allows busy working adults to take classes in a combination of face-to-face delivery and extensive online study and examination guide tutorials.
For those who prefer to have a shorter completion time, EASB offers general MBA programmes and MBA in Project Management from Cardiff Metropolitan University. The assessment is based on 50% module assignments and 50% examination. Students can complete the programme in 15 months. From Queen Margaret University, there is the MSc in International Hospitality Management & Leadership; and from University of Southern Queensland, the Masters in Professional Accounting.
The MPA is accredited with CPA Australia and can be completed in 16 months.
Other notable findings:
Business Studies/Management remains as the top preferred course of study followed by Finance/Investment, Accounting and Hospitality/Tourism/F&B.
90.1% of respondents ranked Career Advancement as the main reason for further education.
23.4% of respondents expected 25-29% increment in salary upon obtaining the next level of academic qualifications.
Recognition of certificate holds its position as the most important factor when deciding on institutions.
Website of the institution remains as most preferred source of information about education institutions.
EASB East Asia of Management is dedicated to provide career-ready professionals and is set to soar to greater heights in many years to come. On behalf of the management and faculties, we would like to express our heartfelt gratitude to all students and alumni for upholding the true qualities of EASB.
About JobsCentral Learning Survey 2012:
Since its launch in 2009, the JobsCentral Learning Rankings and Survey series is the largest and most comprehensive research on Singapore ’s private education landscape. The report is based on an independent research project commissioned by the JobsCentral Group, and comprises two main categories: rankings of Singapore ’s private education institutes, and learning preferences findings of the general population aged 15 and above.
5,476 respondents’ data was collected via a voluntary online questionnaire from September to October this year. Incomplete and duplicated responses were discarded and do not contribute to this count.
This report includes findings which may be of interest to employers seeking to understand what motivates employees to pursue further education, and the expected salary increments after obtaining higher qualifications. Prospective adult students may also find the rankings useful in making informed decisions for a school and course of study.
For Private Education Institutes, the rankings in this report serve as an independent benchmark against their competitors. In addition, the results may assist institutes in their marketing efforts, and provide insight into their students and prospective students’ selection behavior.
Results of this survey are statistically significant for the population aged 15 and above. At a confidence level of 95% and a sample size of 5,476, the results have a sampling error of +/- 1.32 per cent. This means that we are sure 95% that the results of the survey is representative of the population with a margin error of +/-1.32 per cent.